Describe the target market for your NAB business including a description of your target market’s key

  

Describe the target market for your NAB business including a description of your target market’s key demographic elements. You should also mention the geographic, lifestyle, psychographic, purchasing pattern, and buying sensitivities of your proposed target market.
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Running head: NON-ALCOHOLIC BEVERAGES BUSINESS OPPORTUNITIES
Non-Alcoholic Beverages Business Opportunities
Student’s Name:
Institutional Affiliation:
1
NON-ALCOHOLIC BEVERAGES BUSINESS OPPORTUNITIES
Non-Alcoholic Beverages Business Opportunities
Non-alcoholic drinks business includes hot and soft beverages. Usually, the soft drinks
comprise carbonated and non-carbonated water, flavors, and sweeteners, while the hot drinks
broadly include tea and coffee. Generally, soft beverages dominate the global market. Although
many countries have embraced the non-alcoholic beverages businesses, there are still some
opportunities present.
The first opportunity is diversification. Correspondingly diversification occurs when
there are new products in the market. Although various hurdlers affect diversification, it
influences a significant growth in the long run. Diversification opportunity in food and health
will improve the offerings of non-alcoholic beverages to consumers. Diversification will
introduce options and variation of commodities that capture whole the market leading to more
earnings.
While diversification results in a variety of products, developing countries indicates
another significant opportunity. Although there is the presence of many alcoholic beverages in
developed countries, there is a slow growth towards establishing health drinks. Ensuring the
drinks contain the right nutrients will increase business growth. Correspondingly, developing
countries are still new to the delight of soft and carbonated drinks. Countries such as India in
summer season requires more cold beverages. Therefore, the high consumption of these soft
drinks is an excellent opportunity to capitalize on the non-alcoholic beverage business.
Lastly, marketing lesser selling commodities is a vivid opportunity. Many beverages
business focus on high products. Water, for example, is a product that this beverage business
2
NON-ALCOHOLIC BEVERAGES BUSINESS OPPORTUNITIES
aims to focus into as well as companies forget it. The non-alcoholic beverage business will
market such products to raise more revenue to excel in this strategy.
In retrospect, non-alcoholic beverage business present crucial opportunities that if well
pursued, they will contribute to significant growth of the business. Many people prefer nonalcoholic drinks that are contributing to the high demand in the market. Equally, there is a
massive surge in need for soft drinks in the sports and energy drink segment. All these
opportunities show non-alcoholic beverage business is the best industry to invest.
3
Running head: NON-ALCOHOLIC BEVERAGES BUSINESS OPPORTUNITIES
ageNon-Alcoholic Beverages Business Opportunities
Farrakhan Saunders
Andrea Banto
BUS 599
7/13/2019
1
NON-ALCOHOLIC BEVERAGES BUSINESS OPPORTUNITIES
Non-Alcoholic Beverages Business Opportunities
Non-alcoholic drinks business includes hot and soft beverages. Usually, the soft drinks
comprise carbonated and non-carbonated water, flavors, and sweeteners, while the hot drinks
broadly include tea and coffee. Generally, soft beverages dominate the global market. Although
many countries have embraced the non-alcoholic beverages businesses, there are still some
opportunities present.
The first opportunity is diversification. Correspondingly diversification occurs when
there are new products in the market. Although various hurdlers affect diversification, it
influences a significant growth in the long run. Diversification opportunity in food and health
will improve the offerings of non-alcoholic beverages to consumers. Diversification will
introduce options and variation of commodities that capture whole the market leading to more
earnings.
While diversification results in a variety of products, developing countries indicates
another significant opportunity. Although there is the presence of many alcoholic beverages in
developed countries, there is a slow growth towards establishing health drinks. Ensuring the
drinks contain the right nutrients will increase business growth. Correspondingly, developing
countries are still new to the delight of soft and carbonated drinks. Countries such as India in
summer season requires more cold beverages. Therefore, the high consumption of these soft
drinks is an excellent opportunity to capitalize on the non-alcoholic beverage business.
2
NON-ALCOHOLIC BEVERAGES BUSINESS OPPORTUNITIES
Lastly, marketing lesser selling commodities is a vivid opportunity. Many beverages
business focus on high products. Water, for example, is a product that this beverage business
aims to focus into as well as companies forget it. The non-alcoholic beverage business will
market such products to raise more revenue to excel in this strategy.
In retrospect, non-alcoholic beverage business present crucial opportunities that if well
pursued, they will contribute to significant growth of the business. Many people prefer nonalcoholic drinks that are contributing to the high demand in the market. Equally, there is a
massive surge in need for soft drinks in the sports and energy drink segment. All these
opportunities show non-alcoholic bever business is the best industry to invest.
3

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