Create a working outline for an advocacy project focused on school inclusion for special needs child


Create a working outline for an advocacy project focused on school inclusion for special needs children. Outline: The outline for the project and include at least 5 sources. The following outline would be an example ( your goalsStrategies for developing your messageStrategies to get the message outTeam buildingPutting it all togetherConclusion

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Advocacy Project Outline
Advocacy Project Outline
I. Introduction on the importance of school inclusion for special needs children
II. Setting your goals
a. What library issues are important to you? What are your goals? What brings you
here today? Key issues mentioned in ALA’s Advocacy Survey include:
a. ● Passing local library referenda
b. ● Building a new library or new library addition
c. ● Maintaining or increasing funding
d. ● Lobbying/Passing state or national legislation
e. ● Library development and fundraising
a. Can you zero in on your most important goal? What is it?
II. Strategies for developing your message
a. Determine who your audience is.
What groups or individuals are currently most supportive of your library?
What key decision-makers would you like to have on your side? What
other groups would you like to reach with your message?
Why are your issues this important to them?
List three supporting points: ___________________________
b. Determine your key messages. What is the most important thing you want others
to know? That is your key message, one that you will repeat over and over again.
This message should be something you can say in conversation, in interviews or
presentations to groups. It should be easy to say and remember—no more than 15
words. It may be simple as: “Millions of people pass through the library each
year, but without adequate support, these resources may not be there when you
need them.” Or, “There is no such thing as good education without good
libraries.” Your key message should be used consistently in news releases, lettersto-the editor and other communications. It may also be distilled into a pithy
campaign slogan. In developing your message, think first about your audience.
What do you want them to think? Feel? Do? Feelings are what motivate people to
act. That feeling may be compassion, concern, anger or joy. One of your goals in
delivering your message should be to spark a feeling, whether it’s pride,
frustration or outrage.
c. Develop your talking points. What stories or examples support your key message?
You will need at least three talking points, stories or examples that support your
key message. Using descriptive, local examples is an effective way to get the
attention of decision-makers. These may change based on the needs and interests
of your audience. Examples include the following:
III. Strategies to get the message out
a. Presentations: Nothing is more effective than personal contact. That’s the upside. The
downside is that you can’t reach as many people at once with your message. You’ll need
to create and train an entire cadre of Friends and volunteers to get the message out in
person. Civic organizations such as the Lions, Rotary, Kiwanis, etc. always welcome guest
speakers. Many of your Friends will belong to their own clubs and organizations as well.
Make a list of all the opportunities there are in your community to get some “face time”
and begin scheduling speaking engagements to get your message out. Remember to
“know your audience.” Make sure when you talk about the importance of the library
and its services, you are tailoring your comments to what is of interest to your audience.
If you are talking to physicians, for example, talk about the link between health and
literacy and all that the library does to support literacy— beginning at birth. If you are
talking to the gardening club, talk about the importance of lovely, well maintained
libraries as an important part of civic beauty. 13 Consider the following when deciding
which strategies to use: WHO is your audience? WHAT is the best way to convey the
information to the target audience—radio, TV, direct mail, other? What kind of image
do you want to project? Will it be an effective part of your total communication effort?
WHEN is the deadline? Will your message be distributed in time to be effective? HOW
much will it cost? Is this the most effective use of available funds? WHY is this the best
strategy for this audience?
b. Web site: Be sure to have a list of ways that supporters can help present on the
very front page of your site. These can include: • Volunteer to help with the
campaign (and give them a number to call). • Write a letter to the editor (give the
newspaper’s address along with “talking points” to help them make the case. •
Vote yes for our library and ask all your neighbors and friends to do the same. •
Call your council members and let them know you support the Friends of the
Library campaign. Be sure to list council members’ phone numbers and/or
IV. Team building
a. Who are they: Faculty Members, Community, or Campus Leaders Trustees
b. Three Ways to strengthen relationships with the members of your network named
c. Tactics for Success: Creating a Coordinating Committee
V. Putting it all together
a. What are your goals? Who is your audience? What are your key messages? Who
comprises your team? What committees and task forces will have to be created?
What strategies will you implement? 1. Create a timeline:
VI. Conclusion
“Germany.” Education Policy Outlook 2018, 2018, pp. 222–228., doi:10.1787/978926430152820-en.
Priya, D. S. (2016). Challenges and benefits of inclusive education. Bonfring international
journal of industrial engineering and management science, 6(4), 191-193.
Schwab, S. (2018). Inclusive and special education in Europe. Oxford research encyclopedia of
education. doi:10.1093/acrefore/9780190264093.013.1230
Ware, L. (2018). The aftermath of the articulate debate: The invention of inclusive education.
towards inclusive schools?, 127-146. doi:10.4324/9780429469084-10

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