Answer the discussion question in word document. Read the case study and prepare a PowerPoint Presen


Answer the discussion question in word document. Read the case study and prepare a PowerPoint Presentation (20 to 30 slides with notes). Note: Discussion question and PPT are independent tasks. Please provide them separately.1. Discussion Question:Answer the below discussion question in 1 full page and list out references.a. If you were developing a business continuity plan for your company, where would you start? What aspects of the business would the plan address?2. PowerPoint Presentation (20 to 30 slides with notes):Read the Case Study “U.S. Office of Personnel Management Data Breach: No Routine Hack” (see attached file)Answer the questions List and describe the security and control weaknesses at Sony that are discussed in this case.What management, organizational, and technology factors contributed to these problems?What was the business impact of the Sony data losses on Sony and its customers?What solutions would you suggest to prevent these problems?How could the problem have been prevented?Writing Requirements:PowerPoint presentation(20 to 30 slides with notes)APA format, for citations and referencesNo Plagiarism


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Full-Circle Learning
MyLab™: Learning Full Circle for Marketing,
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Kenneth C. Laudon
New York University
Jane P. Laudon
Azimuth Information Systems
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The rights of Kenneth C. Laudon and Jane P. Laudon to be identified as the authors of this work have been asserted by them in
accordance with the Copyright, Designs and Patents Act 1988.
Authorized adaptation from the United States edition, entitled Management Information Systems: Managing the Digital Firm, 14th edition, ISBN 978-0-13-389816-3, by Kenneth C. Laudon and Jane P. Laudon, published by Pearson Education © 2016.
All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by
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ISBN 10: 1292094001
ISBN 13: 9781292094007
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A catalogue record for this book is available from the British Library.
10 9 8 7 6 5 4 3 2 1
14 13 12 11 10
Typeset in 10.5/13 ITC Veljovic Std Book by Azimuth Interactive, Inc.
Printed and bound by Courier Kendalville in United States of America.
About the Authors
Kenneth C. Laudon is a Professor of Information Systems at New York University’s Stern
School of Business. He holds a B.A. in Economics from Stanford and a Ph.D. from Columbia
University. He has authored twelve books dealing with electronic commerce, information
systems, organizations, and society. Professor Laudon has also written over forty articles
concerned with the social, organizational, and management impacts of information systems,
privacy, ethics, and multimedia technology.
Professor Laudon’s current research is on the planning and management of large-scale
information systems and multimedia information technology. He has received grants from
the National Science Foundation to study the evolution of national information systems
at the Social Security Administration, the IRS, and the FBI. Ken’s research focuses on
enterprise system implementation, computer-related organizational and occupational
changes in large organizations, changes in management ideology, changes in public policy,
and understanding productivity change in the knowledge sector.
Ken Laudon has testified as an expert before the United States Congress. He has been a
researcher and consultant to the Office of Technology Assessment (United States Congress),
Department of Homeland Security, and to the Office of the President, several executive
branch agencies, and Congressional Committees. Professor Laudon also acts as an in-house
educator for several consulting firms and as a consultant on systems planning and strategy
to several Fortune 500 firms.
At NYU’s Stern School of Business, Ken Laudon teaches courses on Managing the Digital
Firm, Information Technology and Corporate Strategy, Professional Responsibility (Ethics),
and Electronic Commerce and Digital Markets. Ken Laudon’s hobby is sailing.
Jane Price Laudon is a management consultant in the information systems area and the
author of seven books. Her special interests include systems analysis, data management,
MIS auditing, software evaluation, and teaching business professionals how to design and
use information systems.
Jane received her Ph.D. from Columbia University, her M.A. from Harvard University,
and her B.A. from Barnard College. She has taught at Columbia University and the New
York University Graduate School of Business. She maintains a lifelong interest in Oriental
languages and civilizations.
The Laudons have two daughters, Erica and Elisabeth, to whom this book is dedicated.
Brief Contents
Part One
Organizations, Management, and the Networked
Enterprise 33
Chapter 1
Chapter 2
Chapter 3
Chapter 4
Information Systems in Global Business Today 34
Part Two
Information Technology Infrastructure 197
Chapter 5
Chapter 6
IT Infrastructure and Emerging Technologies 198
Chapter 7
Chapter 8
Telecommunications, the Internet, and Wireless Technology 286
Part Three
Key System Applications for the Digital Age 377
Chapter 9
Achieving Operational Excellence and Customer Intimacy: Enterprise
Applications 378
Chapter 10
Chapter 11
Chapter 12
E-Commerce: Digital Markets, Digital Goods 412
Part Four
Building and Managing Systems 531
Chapter 13
Chapter 14
Chapter 15
Building Information Systems 532
Glossary 637
Indexes 651
Global E-Business and Collaboration 72
Information Systems, Organizations, and Strategy 110
Ethical and Social Issues in Information Systems 154
Foundations of Business Intelligence: Databases and Information
Management 246
Securing Information Systems 334
Managing Knowledge 458
Enhancing Decision Making 496
Managing Projects 572
Managing Global Systems 606
Complete Contents
Part One
Organizations, Management, and the Networked
Enterprise 33
Chapter 1
Information Systems in Global Business Today 34
◆Opening Case: Rugby Football Union Tries Big Data 35
How are information systems transforming business, and why are they
so essential for running and managing a business today? 37
How Information Systems are Transforming Business 37 • What’s New
In Management Information Systems? 39 • Globalization Challenges and
Opportunities: A Flattened World 40
◆Interactive Session: Management Meet the New Mobile Workers 41
The Emerging Digital Firm 44 • Strategic Business Objectives of
Information Systems 44
What is an information system? How does it work? What are its
management, organization, and technology components and why are
complementary assets essential for ensuring that information systems
provide genuine value for an organization? 48
What is an Information System? 48 • Dimensions of Information
Systems 50
◆Interactive Session: Technology UPS Competes Globally with Information
Technology 55
It Isn’t Just Technology: A Business Perspective on Information Systems 57
• Complementary Assets: Organizational Capital and the Right Business
Model 58
What academic disciplines are used to study information systems
and how does each contribute to an understanding of information
systems? 61
Technical Approach 61 • Behavioral Approach 62 • Approach of This Text:
Sociotechnical Systems 62
Review Summary 64 • Key Terms 65 • Review Questions 65 • Discussion
Questions 66
Hands-On MIS Projects 66
Management Decision Problems 66 • Improving Decision Making: Using
Databases to Analyze Sales Trends 66 • Improving Decision Making: Using
the Internet to Locate Jobs Requiring Information Systems Knowledge 67
Collaboration and Teamwork: 67
◆Case Study: Mashaweer: Online Personal Services in the Gulf 67
◆References: 71
Chapter 2
Global E-Business and Collaboration 72
◆Opening Case: Social Business at BASF 73
What are business processes? How are they related to information
systems? 75
Business Processes 75 • How Information Technology Enhances Business
Processes 77
How do systems serve the different management groups in a business
and how do systems that link the enterprise improve organizational
performance? 77
Systems for Different Management Groups 78
◆Interactive Session: Technology Schiphol International Hub to Become
Faultless: Truth or Dare? 82
Systems for Linking the Enterprise 85 • E-business, E-commerce, and
E-government 87
Why are systems for collaboration and social business so important and
what technologies do they use? 88
What is Collaboration? 88 • What is Social Business? 89 • Business Benefits
of Collaboration and Social Business 90 • Building a Collaborative Culture
and Business Processes 91 • Tools and Technologies for Collaboration and
Social Business 92
◆Interactive Session: Management Is Social Business Working Out? 97
What is the role of the information systems function in a business? 99
The Information Systems Department 99 • Organizing the Information
Systems Function 100
Review Summary 101 • Key Terms 102 • Review Questions 102 • Discussion
Questions 103
Hands-On MIS Projects 103
Management Decision Problems 103 • Improving Decision Making: Using
a Spreadsheet to Select Suppliers 104 • Achieving Operational Excellence:
Using Internet Software to Plan Efficient Transportation Routes 104
Collaboration and Teamwork: 104
◆Case Study: Modernization of NTUC Income 105
◆References: 108
Chapter 3
Information Systems, Organizations, and Strategy 110
◆Opening Case: Grupo Modelo: Competing On Processes 111
Which features of organizations do managers need to know about to build
and use information systems successfully? 113
What is an Organization? 114 • Features of Organizations 116
What is the impact of information systems on organizations? 121
Economic Impacts 121 • Organizational and Behavioral Impacts 122 •
The Internet and Organizations 124 • Implications for the Design and
Understanding of Information Systems 125
How do Porter’s competitive forces model, the value chain model,
synergies, core competencies, and network economics help companies
develop competitive strategies using information systems? 126
Porter’s Competitive Forces Model 126 • Information System Strategies for
Dealing with Competitive Forces 128
◆Interactive Session: Technology Automakers Become Software Companies 130
The Internet’s Impact on Competitive Advantage 132
◆Interactive Session: Organizations Identifying Market Niches in the Age of Big
Data 133
The Business Value Chain Model 135 • Synergies, Core Competencies, and
Network-Based Strategies 138
What are the challenges posed by strategic information systems and how
should they be addressed? 142
Sustaining Competitive Advantage 142 • Aligning IT with Business
Objectives 143 • Managing Strategic Transitions 144
Review Summary 144 • Key Terms 145 • Review Questions 145 • Discussion
Questions 146
Hands-On MIS Projects 146
Management Decision Problems 146 • Improving Decision Making: Using
a Database to Clarify Business Strategy 147 • Improving Decision Making:
Using Web Tools to Configure and Price an Automobile 147
Collaboration and Teamwork: 147
◆Case Study: Can This Bookstore Be Saved? 148
◆References: 151
Chapter 4
Ethical and Social Issues in Information Systems 154
◆Opening Case: Content Pirates Sail the Web 155
What ethical, social, and political issues are raised by information
systems? 157
A Model for Thinking About Ethical, Social, and Political Issues 159 • Five
Moral Dimensions of the Information Age 160 • Key Technology Trends
That Raise Ethical Issues 160
What specific principles for conduct can be used to guide ethical
decisions? 163
Basic Concepts: Responsibility, Accountability, and Liability 163
◆Interactive Session: Management Monitoring in the Workplace 164
Ethical Analysis 166 • Candidate Ethical Principles 166 • Professional
Codes of Conduct 167 • Some Real-World Ethical Dilemmas 167
Why do contemporary information systems technology and the Internet
pose challenges to the protection of individual privacy and intellectual
property? 168
Information Rights: Privacy and Freedom in the Internet Age 168 •
◆Interactive Session: Technology Big Data Gets Personal: Behavioral
Targeting 173
Property Rights: Intellectual Property 176
How have information systems affected laws for establishing accountability,
liability, and the quality of everyday life? 180
Computer-Related Liability Problems 180 • System Quality: Data
Quality and System Errors 181 • Quality of Life: Equity, Access, and
Boundaries 182
Review Summary 189 • Key Terms 189 • Review Questions 190 • Discussion
Questions 190
Hands-On MIS Projects 191
Management Decision Problems 191 • Achieving Operational Excellence:
Creating a Simple Blog 191 • Improving Decision Making: Analyzing Web
Browser Privacy 191
Collaboration and Teamwork: 192
◆Case Study: Facebook Privacy: There Is No Privacy 192
◆References: 196
Part Two
Information Technology Infrastructure 197
Chapter 5
IT Infrastructure and Emerging Technologies 198
◆Opening Case: Toyota Motor Europe Manages with the Cloud 199
What is IT infrastructure and what are the stages and drivers of IT
infrastructure evolution? 201
Defining IT Infrastructure 202 • Evolution of IT Infrastructure 203 •
Technology Drivers of Infrastructure Evolution 207
What are the components of IT infrastructure? 212
Computer Hardware Platforms 212 • Operating System Platforms 214 •
Enterprise Software Applications 215 • Data Management and Storage 215
• Networking/Telecommunications Platforms 216 • Internet Platforms 216
• Consulting and System Integration Services 216
What are the current trends in computer hardware platforms? 217
The Mobile Digital Platform 217 • Consumerization of IT and BYOD 217 •
◆Interactive Session: Technology The Greening of the Data Center 218
Quantum Computing 220 • Virtualization 220 • Cloud Computing 220
• Green Computing 216 • Autonomic Computing 217 • High-performance
and Power-saving Processors 217 • The Mobile Digital Platform 217 •
Consumerization of IT and BYOD 217
Quantum Computing 220 • Virtualization 220 • Cloud Computing 220
◆Interactive Session: Organizations Is It Time for Cloud Computing? 223 …
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