250-350 words per discussion (essay format)Discussion #1MarketingHere is the recommended approach to

  

250-350 words per discussion (essay format)Discussion #1MarketingHere is the recommended approach to take for each article: Read the introduction and conclusion. Read and charts or figures and see if there are references listed. Scan the article for major headings. Identify the three or four major or main points for each article. Identify any sources of evidence or support. You do not need to break the scholarly articles down in detail, particularly the Journal of Marketing article. Discussion Define the three or four main points from each of the three articles you read for this unit’s studies. You can also find them linked in the Resources. Address the following: How well are these articles aligned? Do the main points of one article support the main points of the others? Are there inconsistencies between the main points of the articles? What is the quality of evidence or support? For example, are professional opinions incorporated? If numbers are provided, what are the sources? Use APA headings to format your initial discussion post. Use the APA Module, linked in the Resources, to guide your formatting. Use the following list to develop your post and include the information you gather under its corresponding heading: Introduction: Tell the reader the purpose of the post and what will be covered. Theory: Article Comparisons: Identify and describe the main points of the three articles. What is the quality of evidence or support? Conclusion: Sum up the key points of the post in one or two sentences. References: Using APA style and format, list the references you used for your post. Your post to this discussion must include at least two cited, scholarly references, either peer-reviewed journals or practitioner journals, in addition to the course assigned readings, and must be a minimum of 300 words in length. Remember to list your references in APA format at the end of your post. To allow other learners time to respond, you are encouraged to post your initial responses in the discussion area by Thursday at 11:59 p.m. central standard time.Response GuidelinesRead all posts and respond to at least two other learners. Your responses must be at least 50 words in length and strive to extend the dialogue and analyses with related content. Comments to other learners’ posts are due by Sunday at 11:59 pm central standard time.Learning ComponentsThis activity will help you achieve the following learning components: Analyze sources of information and data from appropriate resources. Deconstruct assigned articles with a basic practitioner application. Demonstrate critical thinking. Follow APA protocols and format. Identify perspectives. Reconstruct assigned articles with a basic practitioner application. Resources Discussion Participation Scoring Guide. APA Style and Format. Breakthrough Brands 2017. http://web.b.ebscohost.com.library.capella.edu/ehost/detail/detail?vid=0&sid=709fd314-3946-4cbf-aa74-6d4f39248215%40sessionmgr102&bdata=JnNpdGU9ZWhvc3QtbGl2ZSZzY29wZT1zaXRl#AN=120357398&db=bth Capella Library. Demonstrating the Value of Marketing. http://web.b.ebscohost.com.library.capella.edu/ehost/detail/detail?vid=0&sid=614ae00b-9817-4ca1-9d49-7b6841bfbac3%40pdc-v-sessmgr02&bdata=JnNpdGU9ZWhvc3QtbGl2ZSZzY29wZT1zaXRl The Metrics that Marketers Muddle. https://search-proquest-com.library.capella.edu/docview/1778414422?accountid=27965 APA Module.Discussion #2Ethics in the Corporate WorldThis discussion asks you to read and evaluate the assigned readings on corporate ethics. There are three readings from multiple sources; this is done so there are multiple perspectives to read and evaluate. No additional research is required.Evaluate the assigned readings. Be sure to include the following: Briefly discuss the main points and evidence presented in each article. What conclusions did the author or authors reach in their respective articles? Compare and contrast the findings of the the articles: How are they alike? How are they different? What conclusions do you reach overall from the readings? Your post to this discussion must include all the assigned readings. The post must be a minimum of 250 words in length, with no maximum. Remember to list your references in APA format at the end of your post. To allow other learners time to respond, you are encouraged to post your initial responses in the discussion area by 11:59 p.m. central standard time Thursday.Response GuidelinesRead all posts and respond to at least two other learners. Your responses must be at least 50 words in length and strive to extend the dialogue and analyses with related content. Comments to other learners’ posts are due by Sunday at 11:59 pm central standard time.Learning ComponentsThis activity will help you achieve the following learning components: Apply ethical behavior to academic work. Develop ethics and values. Follow APA protocols and format. Practice integrity and trust. Describe multiple perspectives on corporate ethics. Resources Discussion Participation Scoring Guide. APA Style and Format. Sticky Ethics, Innovation, and Corporate Responsibility. https://search-proquest-com.library.capella.edu/docview/1725174671?accountid=27965 Strategically Leveraging Corporate Social Responsibility: A Corporate Branding Perspective. http://web.a.ebscohost.com.library.capella.edu/ehost/detail/detail?vid=0&sid=cd84d264-aaa8-40b7-b735-c5585408c3e7%40sessionmgr4007&bdata=JnNpdGU9ZWhvc3QtbGl2ZSZzY29wZT1zaXRl#AN=75273699&db=bth Why Every Ad Today Feels Political (Even if It Isn’t). http://web.a.ebscohost.com.library.capella.edu/ehost/detail/detail?vid=0&sid=79b60e08-21f4-432d-82dd-440138c31f77%40sdc-v-sessmgr02&bdata=JnNpdGU9ZWhvc3QtbGl2ZSZzY29wZT1zaXRl#AN=121278655&db=bth The Business Model Canvas | Transcript. https://media.capella.edu/CourseMedia/DB8002/Busin…THE BUSINESS MODEL CANVAS1. Value PropositionsWhat are the critical needs?What value do we deliver?What bundles of products/services?What is the minimum viable product?2. Customer SegmentsWho do we help?Who are most important?What are customer personas?3. ChannelsHow does our product/service get to the customer?Which channels to reach which customer segments?Physical and/or mobile-web?4. Customer RelationshipsHow do we get, keep, and grow customers?How do we interact?What does the target segment expect?What customer touch point? Social Media?5. Revenue StreamsFor what value are customers willing to pay?What revenue model strategy?Pricing strategy? How much does each revenue stream contribute?6. Key ResourcesWhat key resources do our value propositions require?Finance? Physical? Intellectual? Human?7. Key PartnersWho are the key partners and suppliers?What do we need from them?What key activities do they perform?8. Key ActivitiesWhat key activities-processes to our value prositions require?Production? Supply chain? Management? Customer relationships?How do we do it?9. Cost StructureWhat are the most important costs of the business model?Which resources are the most expensive?Which keys activities are most expensive?CREDITSSubject Matter Expert:James MorganInstructional Designer:Susan MorinInteractive Design:Danielle Kaardal MeyerProject Management:Sue Cracraft

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