1. #action=share#action=shareWatch the two videos on Coca-Cola’s global marketing strategy, below.

  

1. #action=share#action=shareWatch the two videos on Coca-Cola’s global marketing strategy, below.Then, based on the videos and your readings in Chapters 5 and 6, explain what these international marketing campaigns reveal about Coca-Cola’s international marketing strategy. In addition, describe how they accommodate the aspects of culture and political environment.Your initial post must be a minimum of 300 words, and be supported by at least one professional or academic source. Your post must also be organized using APA style headings as outlined in the Ashford Writing Center2. Read Case 2-2, Cultural Norms, Fair & Lovely, and Advertising. Then, address the following questions.Question #2 from the case: Is it ethical to exploit cultural norms and values to promote a product? DiscussExplain the cultural and societal issues that would be important to
consider when developing a specific marketing strategy for this product.
(Refer to your readings in Chapters 5 and 8 for support.)Describe the legal considerations that should be kept in mind when
promoting this product. (Refer to your readings in Chapter 7 for
support.)Your initial post must be a minimum of 300 words, and be supported by the textbook. Your post must also be organized using APA style headings as outlined in the Ashford Writing Centertextbook: Cateora, P. (2016). International marketing (17th ed.). Retrieved from https://redshelf.com/

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